Turkey, in recent years, has witnessed an explosion in advertising and communication that has resulted in the emergence of an aesthetic awareness in both the public and the private domain. There is a growing demand for well-educated designers in all aspects of visual language and communication.

The Department of Graphic Design strives to promote visual literacy, and the production of visual language to communicate messages through illustration, typography, photography, advertising, computer graphics, packaging, and contemporary media. To this aim, students are encouraged to utilize and experiment with contemporary production technologies.

The educational philosophy of the Department of Graphic Design is to question well-worn graphic trends, emphasize critical and theoretical thinking, and contribute innovative and individual proposals to the field.

The Department of Graphic Design's undergraduate program consists of a two-phase curriculum. The first two years constitute the initial phase. A broad based curriculum during the first year exposes the students to fundamental art and language education as well as courses in Art History, Art and Culture and foundation studio art classes. The second year is made up of more intensive studio classes in Visual Communications, Illustration, Photography, Computer Graphics and Video Technology and Production.

The last two years comprise the final phase of the Graphic Department curriculum, where the student may choose to concentrate on Visual Communication Graphic Design, Illustration or Media Technology and Production. In-depth theoretical courses such as Analysis of Artwork and Philosophy are offered, in addition to a comprehensive array of electives which support and enhance the core curriculum.